Beauty brand SheaMoisture has come under fire for its new ad that many Black women feel is “white-washed.” The 60-second spot features three women, one Black woman with light skin and long, curly hair, a blonde white woman and a white woman with red hair, discussing the difficulties they’ve faced because of their hair’s texture and/or color. The women discuss how they’ve overcome the “hair hate” with the help of the brand’s products.
The 60-second clip features three women, one Black woman with light skin and long curly hair, a blonde white woman and a white woman with red hair, discussing the complications they’ve faced because of their hair’s texture and/or color. The women discuss how they’ve overcome the “hair hate” with the help of the brand’s products.
This isn’t the first time the company, founded in 1991, has been accused of sidelining Black women recently. Two weeks ago, the brand posted a message to its core group of customers that addressed concerns about the brand’s shift in focus.
“We share the same concerns, disappointment, and angst that our community has every time our support helps to grow a business and it forgets its roots. Rest assured, we will never forget our roots and we will always hold up our community,” the statement reads.
Original Article here: www.forharriet.com
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