Alicia Keys: Singer-Songwriter Spearheads #NoMakeup Campaign, Vows to Stop Wearing Makeup

We’re “Fallin’” even more in love with this woman than we were before.

The songstress, has made the decision to go makeup-free after she wrote an essay for Lena Dunham and Jenni Konner’s newsletter Lenny on the pressures women face to look a specific way. “Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing,” she said.

Already, in just the few days since the piece was published, the songstress has made good on her promise.

Take, for example, her new breathtaking spread from Fault Magazine:

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And from the looks of images she’s posted, she has gone competely makeup-free:

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She explained in her essay that this new outlook resulted, in part, from a totally raw and honest photoshoot for her new album with photographer Paola Kudacki.

Keys, who arrived on-set from the gym with no makeup on and a sweatshirt — a look she called a “quick run-to-the-shoot-so-I-can-get-ready look” — ended up staying in that exact look for the shoot.

“I swear it is the strongest, most empowered, most free, and most honestly beautiful that I have ever felt,” she said of the experience.

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Alicia is not the first celebrity to pose bare-faced, but there is something so powerful about the stance she has decided to take — and it’s resonating with fans.

A look at the #nomakeup hashtag on Instagram produces over 12 million results, showing both women and men posing fresh faced for the camera (some prompted by Keys, others not).

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